The Union Tribune ask LiveGoode’s founder, Dr. Andrea Yoder Clark, how data can help companies make corporate social responsibility smart business and how data can be used to improve social responsibility efforts. “It still has to be smart business,” Yoder Clark said. “Are there trends, and why are they occurring? If we have data about who’s giving to what, and when, and where, and why, we can form a perspective to start answering that question.”
